Design with UX

Journey Mapping

Customer journey maps allow you to walk in customers’ shoes by traveling with them as they interact with your company. When based on sound research, journey maps provide an accurate outside-in view, focusing on desired outcomes from the customer’s perspective. You’ll see what customer needs are at each interaction, how well you meet them, and where opportunities for improvement lie.


The wireframe depicts the page layout or arrangement of the website’s content, including interface elements and navigational systems, and how they work together. It is created by combining business objectives with creative ideas.

Customer Personas

A persona is a representation of a customer type. Personas answer the question, “Who are we designing for?” and they help to align strategies and goals to specific user groups. Personas give real insights into customers, which will result in designing a much better product or service


A product roadmap handles the questions, “What’s coming in the next release and the ones after that?” A roadmap details the features and platforms for future releases over upcoming months and years. A product roadmap reveals your current plans but is not a commitment to future releases.

User Stories

User stories are short, simple descriptions of a feature told from the perspective of the person who desires the new capability, usually a user or customer of the system. They typically follow a simple template:

As a [customer, user], I want [goal] so that [reason].

This allows the team to remain focused on the customers’ experience and not just a feature of the website.

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