Steve Ayers
WHO I AM
Hi, I’m a Problem-Solver with a passion for designing experiences that make a real impact. I’ve always been drawn to expression through art, finding ways to tell stories and convey intent across different mediums. That passion led me to UX design, where I get to blend creativity, technology, and strategy to solve meaningful problems.
Most Recently, I led UX at Stem Inc., helping integrate AI into renewable energy to make complex systems more intuitive and accessible. Some of my proudest achievements include:
- Leading the design of PowerTrack APM, into a centralizing platform, transforming how users engage with energy data.
- Launching a 0-1 app, Power Bidder Pro, opening new SaaS market opportunities for Stem.
- Exploring AI beyond chatbots to enhance user experiences in unique ways.
Beyond my work at Stem, I’m conducting research UX for local non-profit organization; helping them define their mobile app strategy. I’m also learning to code to build a health-tracking app for blood sugar and ketone monitoring, bringing together data visualization and user insights to create something truly helpful.
I feel incredibly privileged to be at the intersection of design, technology, and real-world impact. I’ve seen firsthand how thoughtful design and well-crafted solutions can improve lives, and that’s what keeps me motivated every day.
Product & Design Leader
Experience
Product/Feature Releases
Teams Lead
Current
Principal Product Designer @ Stem Inc
Renewable Energy Management
Built and led a globally distributed design team, supporting 10+ scrum teams to deliver enterprise solutions in renewable energy and finance. Drove AI-assisted research, workflow optimizations, and a scalable design system—cutting research cycle time by 40%, reducing development time by 40%, and improving user task completion rates by 300%.
2021
Principal UX Designer @ MercuryGate International
Logistics – Transportation Management
Led a team of four designers to deliver core features and expand platform reach to 15 new international markets, driving growth and adoption. Designed solutions that increased bookings by 30%, improved implementation speed by 30% through standardized workflows, and mentored designers to build a high-performing, impact-driven team.
2017
Lead UX Designer @ General Electric
Industrial Solutions
Pioneered the adoption of UX research methodologies, introducing new tools and methods that transformed decision-making, product development efficiency, and customer satisfaction. Facilitated design workshops and critiques, fostering collaboration, creativity, and improved communication among cross-functional teams, leading to innovative, user-centered designs for the new Power Panel Layout Application.
2016
Manager, Product Manager @ Ferguson Enterprises
eCommerce – Supply-Chain Distribution
Led a 5-person product team in executing an omni-channel solution portfolio from design to delivery, achieving over 5,000 users and $2 million in sales within the first six months. Owned the product roadmap, aligning it with strategic company objectives and managing KPIs for success.
Product Manager @ Ferguson Enterprises
eCommerce – Supply-Chain Distribution
Directed the development of responsive, mobile-first B2B/B2C eCommerce platforms, while establishing priorities and product KPIs that guided data-driven decisions. Drove product strategy to achieve $10 savings per transaction through optimized design and streamlined flows.
UX Designer @ Ferguson Enterprises
eCommerce – Supply-Chain Distribution
Created solutions that increased self-service events by 400%, collaborating with stakeholders to deliver user-centered outcomes. Produced comprehensive design artifacts, from wireframes to final compositions, and facilitated design thinking workshops to tackle complex business challenges.